Over 100 billion emails are sent and received each day, according to an email statistics report. On average, workers spend 13 hours a week reading and answering those emails. That’s 637 hours a year, according to another email statistics report.
Save yourself and your coworkers a lot of time by sticking to a standard email structure that gets to the point quickly. Try the WHY technique.
- W stands for What – What is the email about? Explain it in your first few sentences.
- H stands for Hook – Next, add the reasons why the reader should be interested in what you are saying. Answer the question: “What’s in it for me (the reader)?”
- Y stands for You – Always finish with a call to action or clear request. You’re explaining “what I want YOU to do” as a result of the email.
I found this great technique on http://www.simply-communicate.com years ago. It’s brief, effective and it works.