The most engaging and persuasive presentations obey three laws, according to Carmine Gallo. They are emotional by touching the audience’s hearts with passion and storytelling. They are novel by teaching the audience something new. They are memorable because they present content in ways that the audience won’t forget. These laws are compelling whether you’re inspiring your employees or selling a product or service.
Learn more about it in Gallo’s book: http://gallocommunications.com/books/talk-like-ted-2/