Stories Sync Our Brains

Speaker-Listener Neural Coupling, Power of StorytellingStorytelling is one of the most powerful ways to present a memorable message to your audience. In fact, Uri Hasson, a Princeton neuroscientist, found that stories trigger similar brain responses in the speaker and the listener. When we tell stories, our brains literally sync up with our audience’s brains. This connection or “brain coupling” enhances understanding. That’s the power of storytelling.

Learn more about Brain Coupling.



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